Пример резюме: Marketing Manager

Budget, channels and funnel numbers — CAC, ROAS and pipeline are your verbs.

Daniel Foster

daniel.foster@email.com | (555) 233-6612 | Austin, TX

Summary

Marketing manager with 6 years in B2B SaaS. Managed $900K in annual channel budget at 3.2× blended ROAS and grew organic pipeline 80% in two years.

Experience

Marketing Manager · Brightpath SaaSApr 2022Present

Manage $900K across paid search, social and content at 3.2× blended ROAS. Grew organic pipeline 80% via an SEO/content program now driving 40% of signups. Lead a team of 3 (content, design, PPC).

Growth Marketing Specialist · Loop AnalyticsSep 2019Mar 2022

Scaled paid search from $8K to $60K/month while holding CAC steady at $310. Launched a lifecycle email program lifting trial-to-paid conversion from 11% to 16%.

Education

B.B.A. Marketing · UT Austin20152019

Skills

Paid acquisitionSEO/contentLifecycle marketingAnalytics (GA4)Budget managementTeam leadershipA/B testingMarketing automation
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Шаблоны пунктов для профессии

Замените {плейсхолдеры} своими цифрами — паттерны уже несут метрики.

  • Managed ${metric}K annual budget at {metric}× blended ROAS
  • Grew {channel} pipeline {metric}% in {timeframe}, now driving {metric}% of {result}
  • Scaled spend from ${metric}K to ${metric}K/month while holding CAC at ${metric}
  • Lifted {conversion} from {metric}% to {metric}% through {program}
  • Led a team of {metric} across {functions}

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ROASCACpipelineSEOlifecyclebudget ownership