Marketing Managerのレジュメ例
Budget, channels and funnel numbers — CAC, ROAS and pipeline are your verbs.
Daniel Foster
daniel.foster@email.com | (555) 233-6612 | Austin, TX
Summary
Marketing manager with 6 years in B2B SaaS. Managed $900K in annual channel budget at 3.2× blended ROAS and grew organic pipeline 80% in two years.
Experience
Marketing Manager · Brightpath SaaSApr 2022 – Present
Manage $900K across paid search, social and content at 3.2× blended ROAS. Grew organic pipeline 80% via an SEO/content program now driving 40% of signups. Lead a team of 3 (content, design, PPC).
Growth Marketing Specialist · Loop AnalyticsSep 2019 – Mar 2022
Scaled paid search from $8K to $60K/month while holding CAC steady at $310. Launched a lifecycle email program lifting trial-to-paid conversion from 11% to 16%.
Education
B.B.A. Marketing · UT Austin2015 – 2019
Skills
Paid acquisitionSEO/contentLifecycle marketingAnalytics (GA4)Budget managementTeam leadershipA/B testingMarketing automation
この職種の箇条書きテンプレ
{プレースホルダー}を自分の数値に置換 — パターンには指標が組み込み済み。
- Managed ${metric}K annual budget at {metric}× blended ROAS
- Grew {channel} pipeline {metric}% in {timeframe}, now driving {metric}% of {result}
- Scaled spend from ${metric}K to ${metric}K/month while holding CAC at ${metric}
- Lifted {conversion} from {metric}% to {metric}% through {program}
- Led a team of {metric} across {functions}
入れるべきキーワード
ATSはこれらの語でフィルタ — 該当するものを反映を。
ROASCACpipelineSEOlifecyclebudget ownership